That's actually how it works. If you target an ad to /r/programming it will show... | Hacker News

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bsimpson63 on Dec 6, 2013 | parent | context | favorite | on: Failed HN Launch vs. Reddit Paid Advertising: Whic...

That's actually how it works. If you target an ad to /r/programming it will show up on the frontpage for users subscribed to /r/programming.

jeorgun on Dec 6, 2013 | [–]

Which probably accounts (in part) for Reddit's low conversion rates— a significant portion of the page-views will be from people not in `programming-mode', compared with almost none from HN.

namecast on Dec 6, 2013 | [–]

Confirmed by my referral logs. This is how it works.

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