Most search results nowadays are SEO farms. Posts I read are also mostly just someone debugging a weird bug for endless hours only cause they were mad, just grep output and the fix.
At one point Google (and I presume other search engines) actively searched for and penalised content / SEO farms, hostile user patterns like invasive popups, even policing site performance. It's like they just gave up.
True, but it feels like a double-edged sword; spammers are already shifting their text to "AI SEO" which is basically just formatting text to get a higher chance of being cited by an LLM. If anything, it'll make independent blogs much more important.
personal domain blogs survive faster than medium.