Deep down all these apps and websites are glorified databases of "something", and giving the users more options means:
1. Users find exactly what they want, more quickly.
2. They spend less time "browsing" or windows shopping to use a physical world term.
3. The app has more control over what they show you, so they can sell that feature to others.
4. Users have less perfect information, so they never know the perfect or optimal choice or purchase. This again means they can convince producers to join.
5. Less direct access to their database so less scraping.
6. People don't realize how simple the data is, just a bunch of Metadata really.
All of this is given an aura of legitimacy and user friendliness by complicit or unknowing growth hackers, marketing people, UX designers, engagement people, and dozens of other names.
Deep down all these apps and websites are glorified databases of "something", and giving the users more options means:
1. Users find exactly what they want, more quickly.
2. They spend less time "browsing" or windows shopping to use a physical world term.
3. The app has more control over what they show you, so they can sell that feature to others.
4. Users have less perfect information, so they never know the perfect or optimal choice or purchase. This again means they can convince producers to join.
5. Less direct access to their database so less scraping.
6. People don't realize how simple the data is, just a bunch of Metadata really.
All of this is given an aura of legitimacy and user friendliness by complicit or unknowing growth hackers, marketing people, UX designers, engagement people, and dozens of other names.