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Most people couldn't imagine the iPhone 4's retina display either, but Apple did it. I used to doubt Apple's engineering capabilities, but not anymore. I wouldn't put anything past them. The display that the iPhone 4 has didn't exist till it launched, so I figure this is no different.


It's not just their engineering, but their scale. Buying 1 or 1,000 or even 100,000 of a cutting edge component can be expensive. But when you can put in guarantees on 1M+ of an item, you can seriously drive down prices.

With the iPod thie is one reason why companies like Archos, iRiver, and even MS couldn't compete with Apple. Apple got preferred pricing based on volume that no one else could touch.

If the iPad has that resolution I guarantee 10M units shipped in 2011, and that's probably conservative. No other tablet can come out and confidentally even think they could ship half that number.


The same is true of flash memory. During the heyday of the iPod, Apple was the world's largest purchaser of flash memory, and would pre-order a year's worth of production, at significant discount.


It's the cycle that kills Apple's competitors in the consumer market: 1) Apple sells millions of a brand new device, 2) this allows Apple to order millions of components, 3) cheap components drive down Apple's costs, 4) Apple can then lower the product's price but still retain a high margin, 5) Apple sells millions more because the feature & price one-two punch is too much to overcome.


This shows why being first to the market with a good product can seal your advantage for years. Assuming it's not too early.


Most people didn't have enough imagination, then. The Nokia N770 had a 800x480 pixel screen in 2005. It was more surprising to me that the original iPhone launched at such a low resolution and took so long to upgrade.


what was the DPI?


this page http://en.wikipedia.org/wiki/List_of_displays_by_pixel_densi... says the device has a 4.1" screen, with a dpi of 225

for comparison, here's the dpi of some other devices

  2010 iPhone/iPod          326
  2010 Sony Ericsson X1     312
  2007 Toshiba Portege G900 313
  2010 Samsung Jet s8003    300
  2010 HTC Touch Diamond 2  292
  2010 Droid X              228
  2010 Sony Vaio Z128       168
  2007 iPhone               163
  2010 PSP Go               145
  2010 11" MacBook Air      135
  2010 iPad                 132
  2008 Nintendo DSi         110


800 × 480 resolution, 4.13 in diagonal, widescreen

From: http://en.wikipedia.org/wiki/Nokia_770_Internet_Tablet

Display size: 3.54" × 2.12" (9cm × 5.4cm) = 225.9 PPI, 0.1124mm dot pitch, 51029 PPI²

From: http://members.ping.de/~sven/dpi.html




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